Honestly, just WTF is going on with the world today? Achievements in a mobile app for ordering coffee, like this is some sort of weird mobile game you play. Is this what we are looking forward to in our future?
The sad thing is this kind of shit actually works on some people. Just how our brains are wired and some folks can’t resist.
This is everyone I know who actually has to keep up their SnapChat streak.
I guess because they’ve never seen the developers IRL, it doesn’t seem like the completely self-serving suggestion it is.
You’re the one that installed the app.
“logged in for seven days: wicked smart guy”
Secret achievement: diabetes unlocked
People love this stuff. I feel like this falls into addiction territory and they know it. The saddest part is would it kill them to throw you an extra free donut or drink after unlocking each one? Those are some crazy milestones and the only thing I see is how terrible I am for going here so much if I did this so at least give me a reward for doing it at the least?
i mean its no different then sub club cards in the 90s and early 2000s.
I quit DD forever a few years ago when they stopped the free bday coffee. I probably averaged $30/week.
Jimmy John’s started this recently too. They keep bombarding me with emails about getting this badge or that badge. Mother fuckers all I want to do is order a sandwich and walk from my office to your store and pick it up in a timely manner. They can’t even get that figured out most of the time anymore. I’ll order a sandwich at 10:30 and it won’t be ready until 12:30 or 1. Maybe they need to have the employees earn badges by making sandwiches quicker.
Honestly, gamification is good but this is just stupid. Humans respond to gamification for a reason, it can add a sense of accomplishment or help you lay out goals, etc. If you gave that to, say, a non-profit looking to motivate volunteers who clean up the beach or something, it’s a net gain for society.
But this? What accomplishment or goal do you get for eating shitty donuts 500 times? I’d like to meet the man (and it most certainly is a man) who is proud of his 500th Dunkin trip. I’ll buy him a dose of insulin (but only the subsidized stuff).
It’s so rife for abuse I’m not sure I’d even say “good”. Effective, maybe?
Well I suppose good and bad are usually in the application of a tool rather than the tool itself. I’ve just seen it used for good enough to know what was shown here isn’t that, haha.
Just more enshitification.
I think I’ve come to the conclusion that there’s no end in sight. Everyone can agree that things are going to shit but the thought of a boycott never crosses their mind. If we found a way to organize and motivate people to drop services that suck, delete social media accounts that suck and stop buying things from companies that suck we could make some real change at a speed that would surprise us all.
Instead we all acknowledge that CEOs at most large companies are pieces of shit that actively work to hinder our choices and freedoms but then we get right back to sending them money and as long as that keeps happening they have no real reason to change.
People change at the speed of convenience. They are generally willing to put up with a convenient shitty product over being inconvenienced. And yes, switching to a superior product is often an inconvenience.
Most people want the targeted ads and gamification. Especially people who install a Dunkin app.
What is Dunkin?
Dunkin’ Donuts is an American Donut chain that exists worldwide (12,000 stores). Started in the 1950s
If it doesn’t come with a discount like a rewards program with free coffee every now and then, I’m not interested.
Lol It definitely does not. Most drink companies have gutted their rewards program, especially Starbucks.
In the future I predict it will add a “share” button. And the more engagement you get on social media is how you can earn discounts and stuff.
Plus they jack up the default menu prices so the only way to get a comparative price to what existed before the ‘discounts’ is to use the app and be engaged.
Ha. I remember around the 00’s the Best Buy website had increased prices if you went to the site while in the store. Checking the site from home had lower prices to compete with online stores.
feels like it would easily slide into idiocracy.
More like racing towards it … but we’re still too slow because we as a society are too big, fat and out of shape to move that fast.
Some C-level said to a product manager that we need gamification because gacha games make money
“One pull for each coffee you buy.” And it’s like a collectibles game for each of the donut flavors.
