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I think publishers have this unreasonable expectation that everything they release will be a smash hit, and don’t recognize that some are complete flops.
Not every game will be a Skyrim, Helldivers 2, Valheim, or GTA 5.
Even Helldivers is touch and go. They’ve nearly lost the entire playerbase like 3 times already.
I love the game but I’ve been at the “I’ll drop in every now and then” stage for months already
That’s also just the natural lifecycle of live service games. The player base spikes after an update, and trails off again as time goes on
