I tend to observe other cyclists when I’m driving.
So I guess I’m saying that I’m surprised by the results of this study.
That’s because you’re using anecdotal evidence. If you are looking for cyclists breaking the law, you’ll find it because of your inherent bias. This is precisely why studies are needed to back up what we think may be true but aren’t sure of. We have to cut away our biases.
The business logs how often you use the game. They use it as a metric of engagement. If everyone breaks their streak, their marketing department has a melt down.