They do the same exact thing in the pink aisle in the supermarket.
By making everything more so called feminine, and now more so called masculine, companies realized they can charge a premium and people will fall for the packaging gimmick.
That’s all I think it is.
I do like the man card bottle opener though. Would be a fun thing to bring to parties and holiday gatherings.
Yea you’re totally not manly enough if you don’t have a multitool and a big brass belt buckle