Here’s the actual paper of the technology (Prio) that it’s based on.
Some problems stand out:
It requires that the organisations (Mozilla and ISRG) not collude to decrypt the secret share (probably reasonable)
The paper suggests registering end users to protect against Sybil attacks.
The scheme requires the organisations to correctly withhold results from advertisers until there are sufficient results.
I’m not overly familiar with the tech stack but I’d be concerned about browsers using a persistent UUID to send impressions to Mozilla’s API.
The biggest elephant in the room is that seemingly nobody wants the damn thing. It offers nothing to users, except maybe a good feeling inside that they’re supporting AdTech. It offers AdTech less than the current deal where they can collect obscene amounts of personal information for targeted advertising.
Here’s the actual paper of the technology (Prio) that it’s based on.
Some problems stand out:
I’m not overly familiar with the tech stack but I’d be concerned about browsers using a persistent UUID to send impressions to Mozilla’s API.
The biggest elephant in the room is that seemingly nobody wants the damn thing. It offers nothing to users, except maybe a good feeling inside that they’re supporting AdTech. It offers AdTech less than the current deal where they can collect obscene amounts of personal information for targeted advertising.