The website doesn’t really care; they have hosting costs so if you’re not paying with money or by accepting ads then to them you’re worse than not visiting at all as you consume resources, so it’s good if you leave?

I always do this when I can’t see a page. I also do it when they pop out a big box with text in the middle of the reading and if they also pop out a big box begging me to accept the cookies.

ublock origin has an annoyance list you have to manually enable, but it works wonders to get rid of those.