But why appease advertisers, I don’t see the point? The current ad business only exists because it’s been possible to track people. It does not mean it’s impossible to do advertising without it. It’s not like it’s a right for advertisers to know in detail how their ads are performing.
Why wouldn’t Mozilla just disable all tracking? Why do they see any need to give anything back when minimizing another form of tracking?
But what is their incentive to make this feature to begin with? Who is it really for?
Edit: this is more of rhetorical question I guess. To rephrase it a bit to get closer to my point: who is the browser designed for? For the person using the browser? For the website owner? For advertisers?
While I’m not hating on Mozilla it still warrant a discussion.
Won’t they just use both this new feature and the classic way of tracking you, now having more data than before.
Yeah, strange design choice since the other buttons in theUI are not pill shaped.
Aside from that things look very nice.
But Mozilla is not in the ad business so why are they appeasing advertisers?
I could see Mozilla thinking advertisers will back off when they give them a more integrity-respecting tool, but my expectation is that advertisers will keep doing what they already do. Because why not?
Either way, distributing reports about my (anonymized) behavior, to advertisers, is still a slight breech of trust.
And even if it’s aggregated and mixed with others to a point of pure anonymity, it’s still a tool to manipulate your behavior on a large scale. I can see others not having a problem with it but I do.